Aiya


Hi, I'm Aiya!

I moved across the world to learn and design the products that make you wonder how you lived without them.

Oki (Aleem)


The CEO of Aleem reached out asking for a cat mascot. What he described was rebellious, headstrong, with real character. That became Oki, and the app that launched with him outranked Duolingo in Central Asia within three days.

Scope: Character Design, Illustration, App Icon, Motion

Role: Illustrator & Brand Contributor

Timeline: August 2024 - May 2026


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Orderly


Do you know the feeling when you haven't seen your friends or family in a while, but it feels overwhelming to connect across multiple apps? Instagram, iMessage, Google Maps... Nowadays, with the intensely fast rhythm of work and innovation with AI, we often lose track of the people who matter. It shouldn't be this hard. That's where Orderly comes in. 

Orderly helps you organize your social and professional life, workload management, suggestions on when to meet friends, scheduling events, and chat, all in one app!

Duration: 4 months

Tools used: Figma 

Timeline: May 2026


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Safeblock 


An emergency app for Queens residents designed around the people who are hardest to reach during a flood, those who don't speak English. SafeBlock gives real-time shelter locations, flood-aware transit routes, and a live translation tool in various languages

Built around a neighborhood community channel that keeps residents connected before, during, and after an emergency, not just when the water rises.

Duration: 2 weeks

Tools used: Figma 

Timeline: December, 2024


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PowerPoints


A superpower toolkit for redistributing your body's health. PowerPoints lets you transfer HP from one part of your body to another, so when your back gives out at 3am, you can borrow from somewhere you need less.

Designed for the Figma Hackathon 2025 around the theme of superpowers and the tools that keep them in check.

Duration: 3 days

Tools used: Figma 

Timeline: April, 2025


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Energo University 


A merch collection designed for Energo University in Kazakhstan, built around Kazakh visual traditions.

The collection was adopted across a 5,000+ student campus and regularly appears in student social media content. Shipped work, worn by real people.

Tools used: Procreate, Illustrator

Timeline: December 2024

Energo Univrsity

Sansu



Sansu was a water bottle startup in Almaty, Kazakhstan. I worked directly with the founders across multiple bottle designs, from concept through print-ready files, in close collaboration with the printing company.

The brand didn't launch, but I learned about working with physical production and printing mass products there.

Role: Brand & Product Designer 

Tools used: Procreate, InDesign

Timeline: February 2026

About Aiya


I’m from Almaty, Kazakhstan, where I grew up in an art school not far from my house, painting and learning how to express myself through art. From still lives and portraits to sculptures and human-size oil paintings, I found my passion in creativity. As I grew up, my art grew with me, sculpting my character and giving me a unique way to interact with the world. 

In high school and college, design and art became a way to contribute to the world around me; creating cultural paintings for loved ones, designing brand assets for local corporations, and working on UX projects that solve real problems. Now, I am dedicated to creating human-centered designs that solve real-world problems and create meaningful, smooth experiences for users.

Outside of work, I’m passionate about staying creative through painting, reading, and re-imagining brands; this keeps my design thinking fresh and inspires me in the work process. I also love staying active through pilates and yoga.


Aiya Zhumagaliyeva© 2026


reachaiya@gmail.com    Instagram.    Linkedin.    Resume.



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